Our current economic model of resource consumption follows a “take-make-dispose” pattern. Companies harvest and extract materials, use them to manufacture a product, and sell the product to a consumer, who then discards it when it no longer serves its original purpose. Any system based on consumption rather than on the restorative use of non-renewable resources entails significant losses of value and negative effects all along the material chain.
The circular economy principles are the following
The guiding principle of substitution is to look at every single resource a company uses in its core products and every single resource that customers use or consume, then look for higher performing, less expensive, or lessscarce materials that might work as substitutes.
While labor productivity has improved almost 100% over the last two decades, resource productivity has increased only 5 to 10% (and it’s not because there isn’t room for improvement).
Upgrading, Reusing, or Recycling Products
While waste reduction limits the use of natural resources in the creation of products, circularity looks to find value in products after their use.
Rubrik is a cloud data management company based in Palo Alto, California, United States founded in March 2014 with offices in Bangalore, India, Lawrence, Kansas and Cork, Ireland. Valued at over US$3 billion, the press has noted its rapid growth and transparent company culture. Rubrik is a private investment fund with the sole purpose of implementing a pre IPO strategy on this company.